copywriting

I’ve written a book. A short book. About the value of copywriting.

2nd July 2018 | Posted in book, Branding, Marketing communications, Web content

Why did I write a book? Celebrity? Gosh, no thanks. Lifelong ambition? Nope. They say there’s a book in everyone. I think maybe Barbara Cartland got mine. Money. Not yet but I’m open to offers. Publicity for my copywriting business? I confess. That’s why. The end. Or not. Let me explain a little more. As […]

Honesty in blogging can be healthy for your brand

18th April 2018 | Posted in Blogging, Branding

Do you struggle to be endlessly positive in your blogging because you’re trying to show you know best? I do. Perhaps we’re trying too hard. Perhaps there’s nothing wrong with being less than perfect. And not knowing all the answers all the time. It can be hard to constantly take the role of lofty adviser […]

What is the point of a copywriter?

28th September 2016 | Posted in Content creation, Marketing communications

Many people write these days. Content is a massive thing. So why pay a professional copywriter to create the words for your marketing programmes? Here are five reasons why they can bring real value to your business. They don’t work for you. Well, not all the time anyway, if they are with an agency or […]

Why use a copywriter?

Copywriting that sales people can actually use

5th July 2016 | Posted in Content creation

Marketing people can give great briefs to copywriters. They really can. They’ve got a product or service to promote. They’ve researched its advantages and benefits for customers. They know who the customers are and something around their needs and aspirations. It’s all good. So marketing build a campaign that includes maybe direct mail marketing, articles, […]

Effective copywriting that sales people can use

Are our calls to action too demanding?

23rd June 2016 | Posted in Content creation

Yesterday we took the day off and drove down to the coast. By the time we got there I was fighting an impulse to pull over, knock on various strangers’ doors and complain that their attitude was patronising, over-bearing and downright out of order. I totally admit that would have been a complete over-reaction. But […]

The style of a call to action affects people's decisions

Skills for a customer magazine

2nd June 2016 | Posted in Marketing communications

You’re putting together a high-quality customer magazine that you’ll use in print and online as a pdf download. It’s going to include informative articles – perhaps some case studies, hints and tips, and maybe some advance product details. You want it to be something your current and potential customers will find of value. You’ll need […]

Creating customer magazines

Quick tweaks for consistent newsletters

20th May 2016 | Posted in Marketing communications

Congratulations! You’ve encouraged and beguiled enough people around your company to gather enough content for a newsletter. Now all you have to do is drop it into a template and you’re done. Uh oh! And that’s when you notice that while you thought you were encouraging variety, what you’ve actually got is a bit of […]

Making every word of your email promotions and newsletters really work

16th May 2016 | Posted in Marketing communications

You want to send out an email campaign or a newsletter to attract prospective or current customers. You know you’ve got a reason for doing it (don’t you?) but what else can you do of value that doesn’t completely confuse the reader? Let’s look at the various components you can include in your email message. […]

Why modesty makes it hard for smaller businesses to write their own words

15th March 2016 | Posted in Small business

You may say this is a sweeping claim – but most people who are selling their own services struggle to write their own promotional copy. Or, quite often, they can write it, but they can’t publish it. Why? I’ve been copywriting for businesses of all sizes for well over 20 years and I’ve seen patterns emerging. […]

Marketing writing for small businesses

Who is your ideal customer?

29th February 2016 | Posted in Branding

It’s an interesting journey taking the skills and experience that I have gained over many years of working in copywriting with corporates and large agencies and finding an effective way to share them with growing businesses. Now I’m working with people who have been running their businesses for anything from six months to six years […]

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