copywriting

How much does market knowledge matter when you’re hiring a copywriter?

2nd September 2020 | Posted in copywriting

As a marketer, do you feel you can only hire freelance copywriters who understand your industry inside out? Or do you believe that approach, experience and willingness to learn are more important skills? It’s perfectly understandable that you may feel you need a writer with a thorough background in your specialised business. But there are […]

Copywriting for marketing in a Covid-19 world

11th June 2020 | Posted in copywriting

In the UK we’re just emerging from lockdown after the first wave of coronavirus prompted the government to urge us to stay at home if possible, and social distance while we were out and about. This has had a profound effect on every aspect of business and community. Organisations of every size have suspended marketing […]

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