Words sell. I can help with that.
Maybe you’re working on a new project. Branding, a website, a marketing campaign, a case study programme, a series of blogs, a book – anything that involves words.
Or perhaps you need fresh eyes to look at what you already have. Ageing, inconsistent content. Pages that need proofreading and polishing.
My focus is on creating and refining words to help people achieve their aims of selling products, services and ideas.
My approach to copywriting projects
I’ve been a journalist, editor and writer for business for over 30 years. In that time experience has taught me how best to help my clients meet their goals.
Right up there at the beginning is knowing how to ask the important questions about the business, its customers and its goals – and listening carefully to the answers. Just as important is talking about how the business wants to communicate with its audience, in terms of both mechanism and language style.
On the project side I agree with clients what they can expect from me and I can expect from them. Then we set out our project plan, and keep communication open as we work through the milestones.
More details of how I work with you are set out in my Ts & Cs, available when we start talking about working together.
A working life in words
Armed with a degree in Management Sciences from the University of Warwick business school, I’ve trained in sales and marketing and then progressed to working up the journalism tree to magazine editor. I’ve spent decades as a freelance business writer and editor, sharing my skills with a wide range of organisations.
I’ve worked with agencies of all sizes and specialties – all delivering expertise in their fields of branding, marketing, design and PR. And I operate as a writer and an adviser to many charged with marketing in small and medium-sized businesses.
Organisations that have used my words include:
- Tech: Aerohive, Cameo, Deltascheme, IBM, Interxion, Oracle, Phoenix, Proofpoint, Red Box, Recorders, Spendvision, Symantec, Xerox
- Communications: BT, Vodaphone
- Healthcare: Actelion, LaserVision, Shire, Stallergenes Greer, Veriton
- Retail: Motorola and Zebra
- Financial: FICO, Montfort, Qualco
- Eldercare: When They Get Older (Commissioning editor and writer)
- Small business: Propitas, Surefire Print
- Marketing: Repucom, Stellar Search
If you’d like to know more, just drop me a line, and we can discuss how my experience can benefit your projects.