Marketing communications

Thank goodness for Mrs Sweet, Mrs Hooper and the staffroom in general

21st May 2020 | Posted in Editing, Marketing communications, Website

I’ve been thinking of late how much I owe to the lessons at school that I didn’t really appreciate at the time. During lockdown I’ve reacquainted myself with my exceedingly dusty sewing machine. Quite honestly, if I hadn’t been taught by the terrifying Mrs Sweet about how to thread up the machine (and why are […]

Just one audience at a time keeps your messaging simple

11th May 2020 | Posted in Marketing communications, Small business, Website

You’ve got great ideas. They’re popping out of your head at the speed of knots. Offer these services to those people, these products to another set of people, add value and upsell with another great bunch of ideas …. Enthusiasm for your business – especially if you’ve got a new great idea you want to […]

Keeping marketing messages simple

Does being a number make it true?

17th January 2020 | Posted in Marketing communications

‘Smallpox cases double in three years’, screams a headline. I’ve made this one up, but we’ve seen plenty of similar stories over the years. Great pulling power, but what’s the real story? Suppose there was only one case three years ago, and this year there are two. Not the need for panic that the headline […]

Rules for writing – sensible or balm for the ego?

6th August 2019 | Posted in Editing, Marketing communications

Plenty has been written about Jacob Rees-Mogg’s rules for writing for his staff, and I am no doubt very late to the party. Like many before me, I have worked through his list and muttered along the lines of: Right Right Wrong Bizarre Where did he get that from? Hmm, maybe (Though not necessarily in […]

Tips for creating a consistent writing style

2nd July 2019 | Posted in Editing, Marketing communications

When you’ve got multiple contributors to a document, it can be tricky bringing together different writing styles into one coherent piece. If you want just one style, which of your authors wins? And how do you explain your edits to the others who have ‘lost’? It’s their hard work that you’re altering. And people who […]

Checking facts for credible writing

16th April 2019 | Posted in Blogging, Content creation, Journalism, Marketing communications

  Once upon a time I was berated in a journalism training class. I’m not often told off for anything, being almost a perfect rule abider and non-risk taker. There was that time in a Body Balance class when I stretched further than was wise, and I vaguely remember my mother not being that impressed […]

When you ask me to edit or proofread, what exactly do you mean?

14th January 2019 | Posted in Blogging, book, Editing, Marketing communications

  You know what you want. But do I? “Editing” and its sibling “proofreading” are words that mean everything and nothing. So it pays to make sure we agree. Let’s take the examples of Jack and Susu (who are not really called Jack and Susu but they are real customers). Jack is way out of […]

I’ve written a book. A short book. About the value of copywriting.

2nd July 2018 | Posted in book, Branding, Marketing communications, Web content

Why did I write a book? Celebrity? Gosh, no thanks. Lifelong ambition? Nope. They say there’s a book in everyone. I think maybe Barbara Cartland got mine. Money. Not yet but I’m open to offers. Publicity for my copywriting business? I confess. That’s why. The end. Or not. Let me explain a little more. As […]

Talking about copywriting in marketing

14th June 2018 | Posted in Branding, Marketing communications

Here’s an extract from my book “Making the most of copywriting in marketing”. This snappily-titled and slim volume is not a text book. It’s a collection of my experiences and tips gleaned from 30 years in the marketing and copywriting business.  Where copywriting begins …      I regularly find that after the first contact […]

Did anyone read your GDPR permission messages?

29th May 2018 | Posted in GDPR, Marketing communications, Newsletters

GDPR Day has been and gone in the UK. The 25th May was the “deadline” set for organisations of all shapes, sizes and purposes to update their privacy notices and make sure their audience was happy to continue receiving emails. (Apparently it wasn’t a deadline, more a beginning, but we won’t go into that here.) […]

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