Marketing communications

I’ve written a book. A short book. About the value of copywriting.

2nd July 2018 | Posted in book, Branding, Marketing communications, Web content

Why did I write a book? Celebrity? Gosh, no thanks. Lifelong ambition? Nope. They say there’s a book in everyone. I think maybe Barbara Cartland got mine. Money. Not yet but I’m open to offers. Publicity for my copywriting business? I confess. That’s why. The end. Or not. Let me explain a little more. As […]

Talking about copywriting in marketing

14th June 2018 | Posted in Branding, Marketing communications

Here’s an extract from my book “Making the most of copywriting in marketing”. This snappily-titled and slim volume is not a text book. It’s a collection of my experiences and tips gleaned from 30 years in the marketing and copywriting business.  Where copywriting begins …      I regularly find that after the first contact […]

Did anyone read your GDPR permission messages?

29th May 2018 | Posted in GDPR, Marketing communications, Newsletters

GDPR Day has been and gone in the UK. The 25th May was the “deadline” set for organisations of all shapes, sizes and purposes to update their privacy notices and make sure their audience was happy to continue receiving emails. (Apparently it wasn’t a deadline, more a beginning, but we won’t go into that here.) […]

Extrovert or introvert copy. What’s best?

8th May 2018 | Posted in Marketing communications, Web content

Today I took a quiz to determine whether I’m an extrovert or introvert (not that there’s much doubt about the answer). Not one of those daft click-bait quizzes, but one created by organisational psychologist Adam Grant. It was actually the description of the ambivert that caught my attention and left me wondering whether copy can […]

Is the GDPR going to lose you precious subscribers?

10th April 2018 | Posted in Marketing communications

  The General Data Protection Regulation (GDPR) is a headache, right? It’s great for EU citizens who are going to see their personal data even more closely protected from the end of May 2018. But it’s hard work for organisations who hold and process information about people. This includes those of us who send out email […]

What is the point of a copywriter?

28th September 2016 | Posted in Content creation, Marketing communications

Many people write these days. Content is a massive thing. So why pay a professional copywriter to create the words for your marketing programmes? Here are five reasons why they can bring real value to your business. They don’t work for you. Well, not all the time anyway, if they are with an agency or […]

Why use a copywriter?

What is a call to action in marketing communications?

7th June 2016 | Posted in Marketing communications

Despite having been asked to write hundreds of calls to actions, I can’t get that initial vision of half a dozen marines charging around an assault course out of my head. Take a few seconds to remove that thought and let’s move on. Actually a call to action is simply telling your customer what you […]

Calls to action in marketing communications

Skills for a customer magazine

2nd June 2016 | Posted in Marketing communications

You’re putting together a high-quality customer magazine that you’ll use in print and online as a pdf download. It’s going to include informative articles – perhaps some case studies, hints and tips, and maybe some advance product details. You want it to be something your current and potential customers will find of value. You’ll need […]

Creating customer magazines

Quick tweaks for consistent newsletters

20th May 2016 | Posted in Marketing communications

Congratulations! You’ve encouraged and beguiled enough people around your company to gather enough content for a newsletter. Now all you have to do is drop it into a template and you’re done. Uh oh! And that’s when you notice that while you thought you were encouraging variety, what you’ve actually got is a bit of […]

Making every word of your email promotions and newsletters really work

16th May 2016 | Posted in Marketing communications

You want to send out an email campaign or a newsletter to attract prospective or current customers. You know you’ve got a reason for doing it (don’t you?) but what else can you do of value that doesn’t completely confuse the reader? Let’s look at the various components you can include in your email message. […]

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