Freelance copywriting, editing and proofreading services for marketing communications

Whether you need urgent help with an imminent marketing campaign, a wordsmith for a long-term project, or expert eyes to check over copy, I can help. I’m a highly experienced writer and editor, available to work in partnership with marketing departments, agencies and individuals.

Why words?

Whatever the image we present in our marketing, the words matter. Because it’s the words that tell the story. And carefully crafted words explain, persuade, build trust – and sell.

Helping you achieve your goals

Marketing campaigns and communications are fuelled by key goals, stakeholders and tight deadlines. Working with a skilled and knowledgeable copywriter is a fast path to success.

The difference I make

Proven expertise

Draw on my broad and deep experience in creating effective messaging to support your communications on every step of the customer journey.

Industry knowledge

Call on my business background and experience of working across all the key industries to understand customers and their needs fast.

Trusted partner

Build on my experience from one-off projects through to long-lasting partnerships as a trusted member of the virtual team.

The blog

Talking about copywriting in marketing Here’s an extract from my book “Making the most of copywriting in marketing”. This snappily-titled and slim volume is not a text book. It’s a collection of my experiences and tips gleaned from 30 years in the marketing and copywriting business.  Where copywriting begins …      I regularly find that after the first contact […] Read more > Did anyone read your GDPR permission messages? GDPR Day has been and gone in the UK. The 25th May was the “deadline” set for organisations of all shapes, sizes and purposes to update their privacy notices and make sure their audience was happy to continue receiving emails. (Apparently it wasn’t a deadline, more a beginning, but we won’t go into that here.) […] Read more > Extrovert or introvert copy. What’s best? Today I took a quiz to determine whether I’m an extrovert or introvert (not that there’s much doubt about the answer). Not one of those daft click-bait quizzes, but one created by organisational psychologist Adam Grant. It was actually the description of the ambivert that caught my attention and left me wondering whether copy can […] Read more > Sports fans and business blogging – spot the difference Last night I listened in to a webinar about sports marketing and social media*. This is odd for two reasons. First, it was all about football in Europe, and I only ever pretend to be interested in that to keep other people happy. Second, it was about engaging with fans on social media. And I […] Read more > Honesty in blogging can be healthy for your brand Do you struggle to be endlessly positive in your blogging because you’re trying to show you know best? I do. Perhaps we’re trying too hard. Perhaps there’s nothing wrong with being less than perfect. And not knowing all the answers all the time. It can be hard to constantly take the role of lofty adviser […] Read more > Is the GDPR going to lose you precious subscribers?   The General Data Protection Regulation (GDPR) is a headache, right? It’s great for EU citizens who are going to see their personal data even more closely protected from the end of May 2018. But it’s hard work for organisations who hold and process information about people. This includes those of us who send out email […] Read more >

Get in touch

For more information please contact me using any of the details below

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