Freelance copywriting, editing and proofreading services for marketing communications

Whether you need urgent help with an imminent marketing campaign, a wordsmith for a long-term project, or expert eyes to check over copy, I can help. I’m a highly experienced writer and editor, available to work in partnership with marketing departments, agencies and individuals.

Copywriting for marketing in a Covid-19 world

Why words?

Whatever the image we present in our marketing, the words matter. Because it’s the words that tell the story. And carefully crafted words explain, persuade, build trust – and sell.

Helping you achieve your goals

Marketing campaigns and communications are fuelled by key goals, stakeholders and tight deadlines. Working with a skilled and knowledgeable copywriter is a fast path to success.

The difference I make

Proven expertise

Draw on my broad and deep experience in creating effective messaging to support your communications on every step of the customer journey.

Industry knowledge

Call on my business background and experience of working across all the key industries to understand customers and their needs fast.

Trusted partner

Build on my experience from one-off projects through to long-lasting partnerships as a trusted member of the virtual team.

The blog

How to refresh your site content with minimum pain Already got plenty of content, but it needs updating? That’s the story for many organisations. As an established business you may easily have a website that you set up years ago. The content is still valid, but it may no longer be to today’s tastes. What do I mean? When websites were first created, they […] Read more > Gender and pronouns in copywriting How do we as copywriters deal with the whirlwind of debate about how to address gender in our work? It’s clearly an issue that is taxing marketing minds in some quarters, judging by the sign-up forms I’ve encountered recently. Take the one I filled in last week to access a webinar that had absolutely nothing […] Read more > How do you achieve authentic copywriting? Without some empathy for your readership, the words you share will really struggle to achieve your goals. So how to you find the right way to deliver your message to your intended audience? Understand the audience Defining the target audience is a first priority. A good way to do this is to create profiles of […] Read more > Video could be your next best friend What happens when a school can’t show prospective parents around because they’re locked down? I’ve just been working with a nursery group to tell online stories through the eyes of a child about the laughter and learning they enjoy every day. The script was my role, but the video came first.  In this guest blog, […] Read more > How can you blend writing for humans with writing for SEO? Ever since search engines first roamed the internet, we’ve had this thorny issue to address. Do we write for our human visitors first or for search engines? Reading older SEO advice would give you the distinct impression that if you want to turn up in a prominent place in search engine results, you have to […] Read more > How much does market knowledge matter when you’re hiring a copywriter? As a marketer, do you feel you can only hire freelance copywriters who understand your industry inside out? Or do you believe that approach, experience and willingness to learn are more important skills? It’s perfectly understandable that you may feel you need a writer with a thorough background in your specialised business. But there are […] Read more >

Get in touch

For more information please contact me using any of the details below

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