Freelance copywriting, editing and proofreading services for marketing communications

Whether you need urgent help with an imminent marketing campaign, a wordsmith for a long-term project, or expert eyes to check over copy, I can help. I’m a highly experienced writer and editor, available to work in partnership with marketing departments, agencies and individuals.

Why words?

Whatever the image we present in our marketing, the words matter. Because it’s the words that tell the story. And carefully crafted words explain, persuade, build trust – and sell.

Helping you achieve your goals

Marketing campaigns and communications are fuelled by key goals, stakeholders and tight deadlines. Working with a skilled and knowledgeable copywriter is a fast path to success.

The difference I make

Proven expertise

Draw on my broad and deep experience in creating effective messaging to support your communications on every step of the customer journey.

Industry knowledge

Call on my business background and experience of working across all the key industries to understand customers and their needs fast.

Trusted partner

Build on my experience from one-off projects through to long-lasting partnerships as a trusted member of the virtual team.

The blog

How do you say ‘I’m sorry but your book is crap’? As editor of the When They Get Older website, I’ve been reviewing gift ideas for grandparents. It’s a regular list we compile for holidays and special days, and I often get sent books to review. Generally, they’re worth a mention. But this one, this year. Oh dear. The joys of self-publication. I don’t want to […] Read more > Board member bios. Why so dry? When I wrote my book on B2B copywriting, I devoted a section to writing for websites. Content for websites, said I, should be in line with the tone of voice determined by the company. In many cases that means professional, approachable and easy to consume. The one exception is the page of bios for the […] Read more > I’ve written a book. A short book. About the value of copywriting. Why did I write a book? Celebrity? Gosh, no thanks. Lifelong ambition? Nope. They say there’s a book in everyone. I think maybe Barbara Cartland got mine. Money. Not yet but I’m open to offers. Publicity for my copywriting business? I confess. That’s why. The end. Or not. Let me explain a little more. As […] Read more > Talking about copywriting in marketing Here’s an extract from my book “Making the most of copywriting in marketing”. This snappily-titled and slim volume is not a text book. It’s a collection of my experiences and tips gleaned from 30 years in the marketing and copywriting business.  Where copywriting begins …      I regularly find that after the first contact […] Read more > Did anyone read your GDPR permission messages? GDPR Day has been and gone in the UK. The 25th May was the “deadline” set for organisations of all shapes, sizes and purposes to update their privacy notices and make sure their audience was happy to continue receiving emails. (Apparently it wasn’t a deadline, more a beginning, but we won’t go into that here.) […] Read more > Extrovert or introvert copy. What’s best? Today I took a quiz to determine whether I’m an extrovert or introvert (not that there’s much doubt about the answer). Not one of those daft click-bait quizzes, but one created by organisational psychologist Adam Grant. It was actually the description of the ambivert that caught my attention and left me wondering whether copy can […] Read more >

Get in touch

For more information please contact me using any of the details below

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