Freelance copywriting, editing and proofreading services for marketing communications

Whether you need urgent help with an imminent marketing campaign, a wordsmith for a long-term project, or expert eyes to check over copy, I can help. I’m a highly experienced writer and editor, available to work in partnership with marketing departments, agencies and individuals.

Copywriting for marketing in a Covid-19 world

Why words?

Whatever the image we present in our marketing, the words matter. Because it’s the words that tell the story. And carefully crafted words explain, persuade, build trust – and sell.

Helping you achieve your goals

Marketing campaigns and communications are fuelled by key goals, stakeholders and tight deadlines. Working with a skilled and knowledgeable copywriter is a fast path to success.

The difference I make

Proven expertise

Draw on my broad and deep experience in creating effective messaging to support your communications on every step of the customer journey.

Industry knowledge

Call on my business background and experience of working across all the key industries to understand customers and their needs fast.

Trusted partner

Build on my experience from one-off projects through to long-lasting partnerships as a trusted member of the virtual team.

The blog

Do you put pricing on your website? Yes, and no. The answer’s never simple, is it? Let’s say you’re not one of those ultra-sophisticated businesses that can personalise pricing according to the personal profile they’ve built about you from various sources. Not mentioning any names, but it has been suggested that travel companies and big consumer goods vendors might be quite handy […] Read more > What’s the shelf life of a blog? Current times have thrown up a whole new set of search terms for blogs. This time last year, who had heard of ‘coronavirus’, ‘Covid-19’, ‘lockdown’, or even ‘Joe Wickes’? The temptation in writing blogs for today is to throw today’s popular pandemic terms into the content with abandon. That’s certainly not wrong, especially if you […] Read more > Who’s the expert? You are! Writing the words for your website can be a daunting thought. There are so many things to get right, from grammar to SEO, that it’s not surprising many people want to hand the whole project off to someone else. That’s a great idea in many ways. As long as we’re all thinking about how complementary […] Read more > Getting the grumps out of the way – and then starting again I spent ages writing a blog yesterday that I’m not going to publish. Why? Because it broke umpteen of my rules of good marketing communications: It was grouchy It was very long It meandered It was all about me Now, I believe I have very good grounds for getting frustrated with a certain sector of […] Read more > Copywriting for marketing in a Covid-19 world In the UK we’re just emerging from lockdown after the first wave of coronavirus prompted the government to urge us to stay at home if possible, and social distance while we were out and about. This has had a profound effect on every aspect of business and community. Organisations of every size have suspended marketing […] Read more > Thank goodness for Mrs Sweet, Mrs Hooper and the staffroom in general I’ve been thinking of late how much I owe to the lessons at school that I didn’t really appreciate at the time. During lockdown I’ve reacquainted myself with my exceedingly dusty sewing machine. Quite honestly, if I hadn’t been taught by the terrifying Mrs Sweet about how to thread up the machine (and why are […] Read more >

Get in touch

For more information please contact me using any of the details below

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