Blogging

Sports fans and business blogging – spot the difference

23rd April 2018 | Posted in Blogging, Content creation, social media

Last night I listened in to a webinar about sports marketing and social media*. This is odd for two reasons. First, it was all about football in Europe, and I only ever pretend to be interested in that to keep other people happy. Second, it was about engaging with fans on social media. And I […]

Honesty in blogging can be healthy for your brand

18th April 2018 | Posted in Blogging, Branding

Do you struggle to be endlessly positive in your blogging because you’re trying to show you know best? I do. Perhaps we’re trying too hard. Perhaps there’s nothing wrong with being less than perfect. And not knowing all the answers all the time. It can be hard to constantly take the role of lofty adviser […]

How long does it take to write a blog?

18th July 2016 | Posted in Blogging

Or, more importantly, how long does it take to write a good business blog? I believe a good business blog goes beyond analytics. Finding the topics and the keywords that attract potential customers is great. But that content then has to be valuable in some way to build your business credibility. So it needs to […]

Writing high-quality blogs with good research

My blogs are misbehaving

17th June 2016 | Posted in Blogging

It’s not like I don’t have a content plan. It’s not like I haven’t thought through the topic. And remembered all about the audience persona that I am addressing. And yet my blogs constantly misbehave. Instead of telling a single story, they wander around a number of (very interesting) points and finish far away from […]

How to keep blogs simple

What I’d really like from content providers

21st October 2014 | Posted in Blogging

I’m a bit perplexed. That’s perplexed as content director of When They Get Older and equally perplexed as a copywriter who’s often hired to write content. Here’s why. I’m puzzled by the huge range of attitudes out there to guest blogging. (At this point I want to move my final paragraph up in case not […]

Do you have time for blog writing?

10th February 2010 | Posted in Blogging

We all have good intentions. And certainly producing a blog two or three times a week as recommended by those who know is a pretty major good intention. Finding the time to write and write well is tough. MarketingSherpa has come up with 6 tips to help with blog writing. Not surprisingly, as I’m a professional copywriter, I’m […]

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