book

When you ask me to edit or proofread, what exactly do you mean?

14th January 2019 | Posted in Blogging, book, Editing, Marketing communications

  You know what you want. But do I? “Editing” and its sibling “proofreading” are words that mean everything and nothing. So it pays to make sure we agree. Let’s take the examples of Jack and Susu (who are not really called Jack and Susu but they are real customers). Jack is way out of […]

How do you say ‘I’m sorry but your book is dire’?

15th November 2018 | Posted in book, Editing

As editor of the When They Get Older website, I’ve been reviewing gift ideas for grandparents. It’s a regular list we compile for holidays and special days, and I often get sent books to review. Generally, they’re worth a mention. But this one, this year. Oh dear. The joys of self-publication. I don’t want to […]

I’ve written a book. A short book. About the value of copywriting.

2nd July 2018 | Posted in book, Branding, Marketing communications, Web content

Why did I write a book? Celebrity? Gosh, no thanks. Lifelong ambition? Nope. They say there’s a book in everyone. I think maybe Barbara Cartland got mine. Money. Not yet but I’m open to offers. Publicity for my copywriting business? I confess. That’s why. The end. Or not. Let me explain a little more. As […]