The blog

Rules for writing – sensible or balm for the ego?

6th August 2019 | Posted in Editing, Marketing communications

Plenty has been written about Jacob Rees-Mogg’s rules for writing for his staff, and I am no doubt very late to the party. Like many before me, I have worked through his list and muttered along the lines of: Right Right Wrong Bizarre Where did he get that from? Hmm, maybe (Though not necessarily in […]

Tips for creating a consistent writing style

2nd July 2019 | Posted in Editing, Marketing communications

When you’ve got multiple contributors to a document, it can be tricky bringing together different writing styles into one coherent piece. If you want just one style, which of your authors wins? And how do you explain your edits to the others who have ‘lost’? It’s their hard work that you’re altering. And people who […]

Writing articles from conferences, seminars and panel discussions

15th May 2019 | Posted in Articles, Blogging, Content creation

Conferences are a rich source of content. You actually have in front of you experts from across a company and beyond, gathered in one place, to share their knowledge. It’s a wonderful opportunity to gather in-depth expertise into an article, and drop in a few industry-leading names at the same time. As they say, what’s […]

Checking facts for credible writing

16th April 2019 | Posted in Blogging, Content creation, Journalism, Marketing communications

  Once upon a time I was berated in a journalism training class. I’m not often told off for anything, being almost a perfect rule abider and non-risk taker. There was that time in a Body Balance class when I stretched further than was wise, and I vaguely remember my mother not being that impressed […]

Timeless content

20th March 2019 | Posted in Blogging, Content creation, Web content

I wrote this Loneliness Guide for the When They Get Older blog five years ago, and it’s still one of the most popular pieces on the site. It’s collected some impressive backlinks along the way, which helps enormously with the profile of the site. Why has it lasted so well? Partly because the subject matter […]

When you ask me to edit or proofread, what exactly do you mean?

14th January 2019 | Posted in Blogging, book, Editing, Marketing communications

  You know what you want. But do I? “Editing” and its sibling “proofreading” are words that mean everything and nothing. So it pays to make sure we agree. Let’s take the examples of Jack and Susu (who are not really called Jack and Susu but they are real customers). Jack is way out of […]

How do you say ‘I’m sorry but your book is dire’?

15th November 2018 | Posted in book, Editing

As editor of the When They Get Older website, I’ve been reviewing gift ideas for grandparents. It’s a regular list we compile for holidays and special days, and I often get sent books to review. Generally, they’re worth a mention. But this one, this year. Oh dear. The joys of self-publication. I don’t want to […]

Board member bios. Why so dry?

19th September 2018 | Posted in Branding, Editing, Web content, Website

When I wrote my book on B2B copywriting, I devoted a section to writing for websites. Content for websites, said I, should be in line with the tone of voice determined by the company. In many cases that means professional, approachable and easy to consume. The one exception is the page of bios for the […]

I’ve written a book. A short book. About the value of copywriting.

2nd July 2018 | Posted in book, Branding, Marketing communications, Web content

Why did I write a book? Celebrity? Gosh, no thanks. Lifelong ambition? Nope. They say there’s a book in everyone. I think maybe Barbara Cartland got mine. Money. Not yet but I’m open to offers. Publicity for my copywriting business? I confess. That’s why. The end. Or not. Let me explain a little more. As […]

Talking about copywriting in marketing

14th June 2018 | Posted in Branding, Marketing communications

Here’s an extract from my book “Making the most of copywriting in marketing”. This snappily-titled and slim volume is not a text book. It’s a collection of my experiences and tips gleaned from 30 years in the marketing and copywriting business.  Where copywriting begins …      I regularly find that after the first contact […]

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