Marketing campaigns: Getting focus with marketing campaigns
Marketing campaigns are a great opportunity to talk directly to potential customers.
It’s a chance to home in on a key segment of your market. Push out truly relevant messages that will generate genuine interest and clicks.
It’s not always going to be a straight sell. Sometimes it’s about raising awareness about the business and what it can do for its customers. Sometimes it’s about finding a credible way of staying in touch.
Words really matter here. In today’s crazily full inboxes, that message needs to stand out. It has to be opened, read to the end, and actioned. And when the reader does click, that’s just the first step on the web journey to buy.
As your copywriter I’ll work with you finetune the message and make those words enticing. Exciting but honest. Enlightening without getting bogged down in detail. Always clear, and always true to brand.
Here are a few examples of how I’ve helped organisations to create communications that sell products, services and ideas to current and potential customers.
- Getting customers on seats at a series of virtual conferences Driving customers to webinars