Blogging

My blogs are misbehaving

17th June 2016 | Posted in Blogging

It’s not like I don’t have a content plan. It’s not like I haven’t thought through the topic. And remembered all about the audience persona that I am addressing. And yet my blogs constantly misbehave. Instead of telling a single story, they wander around a number of (very interesting) points and finish far away from […]

What I’d really like from content providers

21st October 2014 | Posted in Blogging

I’m a bit perplexed. That’s perplexed as content director of When They Get Older and equally perplexed as a copywriter who’s often hired to write content. Here’s why. I’m puzzled by the huge range of attitudes out there to guest blogging. (At this point I want to move my final paragraph up in case not […]

Do you have time for blog writing?

10th February 2010 | Posted in Blogging

We all have good intentions. And certainly producing a blog two or three times a week as recommended by those who know is a pretty major good intention. Finding the time to write and write well is tough. MarketingSherpa has come up with 6 tips to help with blog writing. Not surprisingly, as I’m a professional copywriter, I’m […]