web content

Do you put pricing on your website?

30th July 2020 | Posted in Small business, Website

Yes, and no. The answer’s never simple, is it? Let’s say you’re not one of those ultra-sophisticated businesses that can personalise pricing according to the personal profile they’ve built about you from various sources. Not mentioning any names, but it has been suggested that travel companies and big consumer goods vendors might be quite handy […]

Who’s the expert? You are!

24th June 2020 | Posted in Small business, Website

Writing the words for your website can be a daunting thought. There are so many things to get right, from grammar to SEO, that it’s not surprising many people want to hand the whole project off to someone else. That’s a great idea in many ways. As long as we’re all thinking about how complementary […]

Why modesty makes it hard for smaller businesses to write their own words

15th March 2016 | Posted in Small business

You may say this is a sweeping claim – but most people who are selling their own services struggle to write their own promotional copy. Or, quite often, they can write it, but they can’t publish it. Why? I’ve been copywriting for businesses of all sizes for well over 20 years and I’ve seen patterns emerging. […]

Marketing writing for small businesses

Who is your ideal customer?

29th February 2016 | Posted in Branding

It’s an interesting journey taking the skills and experience that I have gained over many years of working in copywriting with corporates and large agencies and finding an effective way to share them with growing businesses. Now I’m working with people who have been running their businesses for anything from six months to six years […]

Copywriting packages for growing businesses

5th January 2016 | Posted in Small business

Making sure the words you use in your marketing are right for you and your target market is vital whatever the size of your business or budget. It’s important to be consistent across all your marketing, from web sites to brochures, direct mail to blogs, newsletters to social media. Every type of content is your […]

Why it’s good to ignore your own content rules – sometimes

3rd February 2015 | Posted in Content creation

As a content manager for web sites and blogs I get to both make decisions about what gets published and write some of that content myself.   I’ve been in this writing business for a fair while now as a journalist and a copywriter. That means I have pretty strong views on how we should […]

Clients, copywriters and correct writing

29th November 2012 | Posted in Editing

Now here’s something I never thought I would write. It’s certainly something that my children would be disturbed to see me say, given their strict use of English upbringing. The truth is I now believe it is possible to be too correct about grammar. This is a bit of a revelation, as I also believe […]

If brands need to be transparent, why pretend about who you are?

17th September 2012 | Posted in Branding

Social media is making business honest, whether it wants to be or not. There are far fewer places to hide. Anyone in any way associated with your brand – customers, employees, partners, competitors, leaders – all have something to say. Disaffected stakeholders can blow the whistle on a company about anything, any time. From a […]

What you need to check on your web copy

28th August 2012 | Posted in Web content

There are still plenty of people in the world who will think less of you and your business if your web site doesn’t read well. So here are a few things to check before you press publish – and again after you have. Are you a “we” or an “I”? Tricky one for anyone who’s […]

Creating high-quality content

16th August 2012 | Posted in Content creation

SEO will bring traffic to your site. Images will attract attention. Yet it’s words that explain what you do, what you can do for your customers, and why people should buy from you. Whether you’re planning to hire a professional copywriter or create content of your own, this guide offers a wealth of advice on […]

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