web content

What you need to check on your web copy

28th August 2012 | Posted in Web content

There are still plenty of people in the world who will think less of you and your business if your web site doesn’t read well. So here are a few things to check before you press publish – and again after you have. Are you a “we” or an “I”? Tricky one for anyone who’s […]

Creating high-quality content

16th August 2012 | Posted in Content creation

SEO will bring traffic to your site. Images will attract attention. Yet it’s words that explain what you do, what you can do for your customers, and why people should buy from you. Whether you’re planning to hire a professional copywriter or create content of your own, this guide offers a wealth of advice on […]

Where does good copywriting fit in the modern marketing mix?

29th October 2010 | Posted in Search engine optimisation

If you’re using email, Twitter, Facebook or any other online tool for marketing, does that mean you don’t need perfect writing? Is it now true that the speed at which messages come and go mean that volume is more important than quality? If you opt for fast and furious rather than well-crafted content, you put […]

Want visitors to actually read your web page?

29th September 2010 | Posted in Web content

Text still rules when it comes to attracting attention. Big headlines, short paragraphs and smaller fonts for full content could be the key to keeping readers interested right to the bottom of the page. One of my favourite content gurus, Gerry McGovern, has recently picked up on some Eyeball research about what people look at […]

Creating web content that supports direct mail

2nd September 2009 | Posted in Web content

When you invite your potential customer to visit your web site for further information, what are you actually offering as content on your site? Are you providing a special landing page, or even a micro site, that is dedicated to drawing the customer further along the purchasing process? Are you truly offering “more information”? To […]

Is great web content being wasted by a terrible buying experience?

18th July 2009 | Posted in Web content

This week I thought it was probably time for a little more direct marketing of my own. So I headed for the site of a list seller that I had used before to check whether they had new offerings that were more relevant to my copywriting business. I had hardly entered the site when I […]

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