The blog

Skills for a customer magazine

2nd June 2016 | Posted in Marketing communications

You’re putting together a high-quality customer magazine that you’ll use in print and online as a pdf download. It’s going to include informative articles – perhaps some case studies, hints and tips, and maybe some advance product details. You want it to be something your current and potential customers will find of value. You’ll need […]

Creating customer magazines

Quick tweaks for consistent newsletters

20th May 2016 | Posted in Marketing communications

Congratulations! You’ve encouraged and beguiled enough people around your company to gather enough content for a newsletter. Now all you have to do is drop it into a template and you’re done. Uh oh! And that’s when you notice that while you thought you were encouraging variety, what you’ve actually got is a bit of […]

Making every word of your email promotions and newsletters really work

16th May 2016 | Posted in Marketing communications

You want to send out an email campaign or a newsletter to attract prospective or current customers. You know you’ve got a reason for doing it (don’t you?) but what else can you do of value that doesn’t completely confuse the reader? Let’s look at the various components you can include in your email message. […]

Customer insight: empathy or numbers?

22nd April 2016 | Posted in Content creation

  I know data and analytics are all the rage. But I just don’t believe that numbers are everything. They may give us some insight but are they helpful in driving empathy? Are numbers a goal in their own right? For a while I worked for an extremely large, well-known company writing articles for their corporate […]

Why modesty makes it hard for smaller businesses to write their own words

15th March 2016 | Posted in Small business

You may say this is a sweeping claim – but most people who are selling their own services struggle to write their own promotional copy. Or, quite often, they can write it, but they can’t publish it. Why? I’ve been copywriting for businesses of all sizes for well over 20 years and I’ve seen patterns emerging. […]

Marketing writing for small businesses

Who is your ideal customer?

29th February 2016 | Posted in Branding

It’s an interesting journey taking the skills and experience that I have gained over many years of working in copywriting with corporates and large agencies and finding an effective way to share them with growing businesses. Now I’m working with people who have been running their businesses for anything from six months to six years […]

Copywriting packages for growing businesses

5th January 2016 | Posted in Small business

Making sure the words you use in your marketing are right for you and your target market is vital whatever the size of your business or budget. It’s important to be consistent across all your marketing, from web sites to brochures, direct mail to blogs, newsletters to social media. Every type of content is your […]

Juggling work and multi-generational care

19th August 2015 | Posted in Mature marketing

They call us the sandwich generation. We’ve no sooner stopped being 24/7 parents when we start playing a supporting role in our parents’ lives. That’s hugely simplistic of course. But with more people living longer, there is a very good chance that we will at some stage, possibly for some years, be trying to juggle […]

14 Tips for Creating your LinkedIn Profile successfully

10th July 2015 | Posted in Small business

When I was asked recently if I included LinkedIn profiles in my portfolio of copywriting skills I demurred. I wasn’t absolutely confident so I turned to Shân Hughes of Plug That Gap who, amongst many other helpful things, provides one-to-one help in getting started with LinkedIn. These are her thoughts. 1. Have a current photo […]

6 tips to get your contributed content accepted

25th June 2015 | Posted in Content creation

I’m the commissioning and content editor of a web site that’s all about information. We’re the place that a niche audience goes when they want advice, facts and support – often urgently. How we work with content providers We’ve clearly reached a tipping point in the past few months. There’s been a very noticeable rise […]

Get contributed content approved by editors

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