blog posts

What’s the shelf life of a blog?

24th June 2020 | Posted in Blogging, Content creation

Current times have thrown up a whole new set of search terms for blogs. This time last year, who had heard of ‘coronavirus’, ‘Covid-19’, ‘lockdown’, or even ‘Joe Wickes’? The temptation in writing blogs for today is to throw today’s popular pandemic terms into the content with abandon. That’s certainly not wrong, especially if you […]

Turn your blogs in to ebooks for marketing and profit

5th March 2020 | Posted in Blogging, Small business

Have you been blogging away sharing your expertise with the world? Do you have numerous pieces of advice and information published in your name on your site or social media that could be pulled together into something more substantial and authoritative? Either as a downloadable profit-making project or as a marketing tool? I’ve just been […]

Writing articles from conferences, seminars and panel discussions

15th May 2019 | Posted in Articles, Blogging, Content creation

Conferences are a rich source of content. You actually have in front of you experts from across a company and beyond, gathered in one place, to share their knowledge. It’s a wonderful opportunity to gather in-depth expertise into an article, and drop in a few industry-leading names at the same time. As they say, what’s […]

Checking facts for credible writing

16th April 2019 | Posted in Blogging, Content creation, Journalism, Marketing communications

  Once upon a time I was berated in a journalism training class. I’m not often told off for anything, being almost a perfect rule abider and non-risk taker. There was that time in a Body Balance class when I stretched further than was wise, and I vaguely remember my mother not being that impressed […]

Are our calls to action too demanding?

23rd June 2016 | Posted in Content creation

Yesterday we took the day off and drove down to the coast. By the time we got there I was fighting an impulse to pull over, knock on various strangers’ doors and complain that their attitude was patronising, over-bearing and downright out of order. I totally admit that would have been a complete over-reaction. But […]

The style of a call to action affects people's decisions

Why it’s good to ignore your own content rules – sometimes

3rd February 2015 | Posted in Content creation

As a content manager for web sites and blogs I get to both make decisions about what gets published and write some of that content myself.   I’ve been in this writing business for a fair while now as a journalist and a copywriter. That means I have pretty strong views on how we should […]

What do you call your storecupboard content?

25th February 2013 | Posted in Content creation

There’s no escaping content creation if you’re a formerly-known-as-copywriter.  In the last few weeks I’ve become content director for www.whentheygetolder.co.uk, providing helpful tips and support for children of ageing parents and I’ve been involved in a pitch for a content programme for a technology company. In both cases, we’re aiming to deliver content on the […]

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