kathy
What is the value of a case study?
2nd June 2023 | Posted in Case studies
Case studies, customer success stories and references – all part of the marketing armoury, but are they right for you? And if they are, how do you go about writing them? The marketing value of a case study For a customer there’s something very comforting about finding there’s someone or some organisation with similar needs […]
The content doctor will listen to you now
6th April 2023 | Posted in Web content
One of the benefits of not quite the right prescription for your lenses is that you can read things that weren’t actually there. It can be amusing. Sometimes it’s useful. This morning I came across someone describing themselves as a text doctor. Only that’s not what they had written – they were a text neighbour. […]
Where’s the value in your writing activity?
20th March 2023 | Posted in Marketing communications
Whether you’re creating the words for your website, writing blog posts, pulling together newsletters, keeping up with social media, or pushing out marketing communications, there is a question to be asked. Just because I can, do I need to? You can choose to make the time and the resources for all these activities, but what […]
This ‘Do you want to hear from us?’ thing. A bit obvious?
9th March 2023 | Posted in Marketing communications, Mature marketing
A few years ago I applauded one company’s email to ask if I wanted to receive their Mother’s Day marketing. As I was a bit raw from the loss of my own mum, this felt genuinely thoughtful and I reacted positively. Fast forward a few years and they’re all at it. For various reasons I’m […]
About timeliness and shelf life
14th February 2023 | Posted in Website
Back in the bad old days, when all marketing communications were printed, we – the marketing team and the copywriter – always talked about shelf life. You really didn’t want to get stuck with hundreds, if not thousands, of printed brochures or case studies that couldn’t be used because information had become outdated. Today the […]
ChatGTP – am I bothered?
26th January 2023 | Posted in copywriting
First, I must confess, I did try to log into ChatGTP to try it out for myself, but it was over capacity, which seems to be an experience of many. I am therefore relying on the opinion of others when I say there is some fear that artificial intelligence is about to wrest copywriting from […]
Revamping your web site – it doesn’t have to all be done today
11th January 2023 | Posted in Web content
When you’ve got a website that’s grown over time as you’ve added new products and services, it can seem like a mammoth task to overhaul the content. It’s not just about updating information and taking out what’s no longer needed. It’s also about evaluating your style. Is the way your content is written consistent across […]
When did you last update your FAQs?
4th October 2022 | Posted in Web content
I’ve just been working through the Frequently Asked Questions on the website of a client. The web site has been established for several years, so it was due a refresh. We made sure the offerings text was current, updated the About Us sections, made sure the delivery process was accurate – and all that good […]
6 questions to ask when you’re writing marketing communications
9th September 2022 | Posted in Marketing communications
Whether you’re putting together a website, email campaign, brochure, newsletter or any other piece of marketing collateral, starting with these questions can help all the stakeholders focus on what you need to achieve and how. What do we need to create? Maybe it’s a brochure, but what sort of brochure? My current project is a […]
Easy ways to refresh your website content
9th December 2021 | Posted in Web content
Do you already have plenty of website content about your products and services, but feel it needs updating? That’s the story for many organisations. As an established business you may easily have a website that you set up years ago. The content is still valid, but it’s got a dated feel to it. What is […]