kathy

Video could be your next best friend

16th March 2021 | Posted in Content creation

What happens when a school can’t show prospective parents around because they’re locked down? I’ve just been working with a nursery group to tell online stories through the eyes of a child about the laughter and learning they enjoy every day. The script was my role, but the video came first.  In this guest blog, […]

How can you blend writing for humans with writing for SEO?

25th February 2021 | Posted in Uncategorised

Ever since search engines first roamed the internet, we’ve had this thorny issue to address. Do we write for our human visitors first or for search engines? Reading older SEO advice would give you the distinct impression that if you want to turn up in a prominent place in search engine results, you have to […]

How much does market knowledge matter when you’re hiring a copywriter?

2nd September 2020 | Posted in copywriting

As a marketer, do you feel you can only hire freelance copywriters who understand your industry inside out? Or do you believe that approach, experience and willingness to learn are more important skills? It’s perfectly understandable that you may feel you need a writer with a thorough background in your specialised business. But there are […]

Do you put pricing on your website?

30th July 2020 | Posted in Small business, Website

Yes, and no. The answer’s never simple, is it? Let’s say you’re not one of those ultra-sophisticated businesses that can personalise pricing according to the personal profile they’ve built about you from various sources. Not mentioning any names, but it has been suggested that travel companies and big consumer goods vendors might be quite handy […]

What’s the shelf life of a blog?

24th June 2020 | Posted in Blogging, Content creation

Current times have thrown up a whole new set of search terms for blogs. This time last year, who had heard of ‘coronavirus’, ‘Covid-19’, ‘lockdown’, or even ‘Joe Wickes’? The temptation in writing blogs for today is to throw today’s popular pandemic terms into the content with abandon. That’s certainly not wrong, especially if you […]

Who’s the expert? You are!

| Posted in Small business, Website

Writing the words for your website can be a daunting thought. There are so many things to get right, from grammar to SEO, that it’s not surprising many people want to hand the whole project off to someone else. That’s a great idea in many ways. As long as we’re all thinking about how complementary […]

Getting the grumps out of the way – and then starting again

| Posted in Blogging

I spent ages writing a blog yesterday that I’m not going to publish. Why? Because it broke umpteen of my rules of good marketing communications: It was grouchy It was very long It meandered It was all about me Now, I believe I have very good grounds for getting frustrated with a certain sector of […]

Copywriting for marketing in a Covid-19 world

11th June 2020 | Posted in copywriting

In the UK we’re just emerging from lockdown after the first wave of coronavirus prompted the government to urge us to stay at home if possible, and social distance while we were out and about. This has had a profound effect on every aspect of business and community. Organisations of every size have suspended marketing […]

Thank goodness for Mrs Sweet, Mrs Hooper and the staffroom in general

21st May 2020 | Posted in Editing, Marketing communications, Website

I’ve been thinking of late how much I owe to the lessons at school that I didn’t really appreciate at the time. During lockdown I’ve reacquainted myself with my exceedingly dusty sewing machine. Quite honestly, if I hadn’t been taught by the terrifying Mrs Sweet about how to thread up the machine (and why are […]

Just one audience at a time keeps your messaging simple

11th May 2020 | Posted in Marketing communications, Small business, Website

You’ve got great ideas. They’re popping out of your head at the speed of knots. Offer these services to those people, these products to another set of people, add value and upsell with another great bunch of ideas …. Enthusiasm for your business – especially if you’ve got a new great idea you want to […]

Keeping marketing messages simple

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