freelance copywriting

How much does market knowledge matter when you’re hiring a copywriter?

2nd September 2020 | Posted in copywriting

As a marketer, do you feel you can only hire freelance copywriters who understand your industry inside out? Or do you believe that approach, experience and willingness to learn are more important skills? It’s perfectly understandable that you may feel you need a writer with a thorough background in your specialised business. But there are […]

Copywriting for marketing in a Covid-19 world

11th June 2020 | Posted in copywriting

In the UK we’re just emerging from lockdown after the first wave of coronavirus prompted the government to urge us to stay at home if possible, and social distance while we were out and about. This has had a profound effect on every aspect of business and community. Organisations of every size have suspended marketing […]

Talking about copywriting in marketing

14th June 2018 | Posted in Branding, Marketing communications

Here’s an extract from my book “Making the most of copywriting in marketing”. This snappily-titled and slim volume is not a text book. It’s a collection of my experiences and tips gleaned from 30 years in the marketing and copywriting business.  Where copywriting begins …      I regularly find that after the first contact […]

How long does it take to write a blog?

18th July 2016 | Posted in Blogging

Or, more importantly, how long does it take to write a good business blog? I believe a good business blog goes beyond analytics. Finding the topics and the keywords that attract potential customers is great. But that content then has to be valuable in some way to build your business credibility. So it needs to […]