email marketing

This ‘Do you want to hear from us?’ thing. A bit obvious?

9th March 2023 | Posted in Marketing communications, Mature marketing

A few years ago I applauded one company’s email to ask if I wanted to receive their Mother’s Day marketing. As I was a bit raw from the loss of my own mum, this felt genuinely thoughtful and I reacted positively. Fast forward a few years and they’re all at it. For various reasons I’m […]

Did anyone read your GDPR permission messages?

29th May 2018 | Posted in GDPR, Marketing communications, Newsletters

GDPR Day has been and gone in the UK. The 25th May was the “deadline” set for organisations of all shapes, sizes and purposes to update their privacy notices and make sure their audience was happy to continue receiving emails. (Apparently it wasn’t a deadline, more a beginning, but we won’t go into that here.) […]

Marketing e-mails: what do they look like and what do they say?

6th June 2012 | Posted in Marketing communications

I prefer signing up for email alerts and newsletters to following someone on Twitter. Emails can be saved for quiet times. Tweets are gone in a flash and you might miss something useful. So as something of an email addict, despite the protestations from the social media crowd, I know how fast they can fill […]

Do you really know what your email audience wants to read?

19th February 2010 | Posted in Marketing communications

Interestingly, it seems that what marketers think is valuable as email marketing content isn’t necessarily what technology buyers want to see. According to report from MarketingSherpa (content available only for a couple of weeks), there’s quite a bit of difference in perception of what achieves clickthrough. Here are a few email marketing suggestions based on their findings: […]

Direct mail still works

26th November 2009 | Posted in Marketing communications

Direct mail is often seen as the poor relation of more instant, Internet-focused marketing. Yet a recent survey found that 56% of marketers believe that direct mail still can influence top executives in organisations. The move towards online marketing is continuing though, driven partly by green concerns, and more recently by the UK postal strike. According […]

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