direct mail
Copywriting that sales people can actually use
5th July 2016 | Posted in Content creation
Marketing people can give great briefs to copywriters. They really can. They’ve got a product or service to promote. They’ve researched its advantages and benefits for customers. They know who the customers are and something around their needs and aspirations. It’s all good. So marketing build a campaign that includes maybe direct mail marketing, articles, […]
Creating high-quality content
16th August 2012 | Posted in Content creation
SEO will bring traffic to your site. Images will attract attention. Yet it’s words that explain what you do, what you can do for your customers, and why people should buy from you. Whether you’re planning to hire a professional copywriter or create content of your own, this guide offers a wealth of advice on […]
Is your content repeating on itself?
22nd February 2011 | Posted in Content creation
There’s a common mantra about content, exhorting recycle, repurpose, reuse. A lot of businesses are picking up on the recycle and reuse, but they’re ignoring the repurpose. It’s important. As ever, put yourself in your customer’s shoes. Suppose you’ve received a piece of direct mail (print or email) that interests you. You follow the call […]
Direct mail still works
26th November 2009 | Posted in Marketing communications
Direct mail is often seen as the poor relation of more instant, Internet-focused marketing. Yet a recent survey found that 56% of marketers believe that direct mail still can influence top executives in organisations. The move towards online marketing is continuing though, driven partly by green concerns, and more recently by the UK postal strike. According […]
Creating web content that supports direct mail
2nd September 2009 | Posted in Web content
When you invite your potential customer to visit your web site for further information, what are you actually offering as content on your site? Are you providing a special landing page, or even a micro site, that is dedicated to drawing the customer further along the purchasing process? Are you truly offering “more information”? To […]