tone of voice

Board member bios. Why so dry?

19th September 2018 | Posted in Branding, Editing, Web content, Website

When I wrote my book on B2B copywriting, I devoted a section to writing for websites. Content for websites, said I, should be in line with the tone of voice determined by the company. In many cases that means professional, approachable and easy to consume. The one exception is the page of bios for the […]