social media

Where’s the value in your writing activity?

20th March 2023 | Posted in Marketing communications

Whether you’re creating the words for your website, writing blog posts, pulling together newsletters, keeping up with social media, or pushing out marketing communications, there is a question to be asked. Just because I can, do I need to? You can choose to make the time and the resources for all these activities, but what […]

Where does good copywriting fit in the modern marketing mix?

29th October 2010 | Posted in Search engine optimisation

If you’re using email, Twitter, Facebook or any other online tool for marketing, does that mean you don’t need perfect writing? Is it now true that the speed at which messages come and go mean that volume is more important than quality? If you opt for fast and furious rather than well-crafted content, you put […]