sales writing

Tips for creating a consistent writing style

2nd July 2019 | Posted in Editing, Marketing communications

When you’ve got multiple contributors to a document, it can be tricky bringing together different writing styles into one coherent piece. If you want just one style, which of your authors wins? And how do you explain your edits to the others who have ‘lost’? It’s their hard work that you’re altering. And people who […]

Copywriting that sales people can actually use

5th July 2016 | Posted in Content creation

Marketing people can give great briefs to copywriters. They really can. They’ve got a product or service to promote. They’ve researched its advantages and benefits for customers. They know who the customers are and something around their needs and aspirations. It’s all good. So marketing build a campaign that includes maybe direct mail marketing, articles, […]

Why written words matter

12th October 2011 | Posted in Content creation

If you can’t be there in person, then your written words have to make the sale for you. The words in your ads and mailshots must grab attention. Your web words should encourage visitors to read on and buy. Your brochures, case studies, data sheets and more need to prove that you can answer your […]