marketing calendar

This ‘Do you want to hear from us?’ thing. A bit obvious?

9th March 2023 | Posted in Marketing communications, Mature marketing

A few years ago I applauded one company’s email to ask if I wanted to receive their Mother’s Day marketing. As I was a bit raw from the loss of my own mum, this felt genuinely thoughtful and I reacted positively. Fast forward a few years and they’re all at it. For various reasons I’m […]