content writing

Rules for writing – sensible or balm for the ego?

6th August 2019 | Posted in Editing, Marketing communications

Plenty has been written about Jacob Rees-Mogg’s rules for writing for his staff, and I am no doubt very late to the party. Like many before me, I have worked through his list and muttered along the lines of: Right Right Wrong Bizarre Where did he get that from? Hmm, maybe (Though not necessarily in […]

Checking facts for credible writing

16th April 2019 | Posted in Blogging, Content creation, Journalism, Marketing communications

  Once upon a time I was berated in a journalism training class. I’m not often told off for anything, being almost a perfect rule abider and non-risk taker. There was that time in a Body Balance class when I stretched further than was wise, and I vaguely remember my mother not being that impressed […]

Sports fans and business blogging – spot the difference

23rd April 2018 | Posted in Blogging, Content creation, social media

Last night I listened in to a webinar about sports marketing and social media*. This is odd for two reasons. First, it was all about football in Europe, and I only ever pretend to be interested in that to keep other people happy. Second, it was about engaging with fans on social media. And I […]

Marketing e-mails: what do they look like and what do they say?

6th June 2012 | Posted in Marketing communications

I prefer signing up for email alerts and newsletters to following someone on Twitter. Emails can be saved for quiet times. Tweets are gone in a flash and you might miss something useful. So as something of an email addict, despite the protestations from the social media crowd, I know how fast they can fill […]