Content creation
6 tips to get your contributed content accepted
25th June 2015 | Posted in Content creation
I’m the commissioning and content editor of a web site that’s all about information. We’re the place that a niche audience goes when they want advice, facts and support – often urgently. How we work with content providers We’ve clearly reached a tipping point in the past few months. There’s been a very noticeable rise […]
Why it’s good to ignore your own content rules – sometimes
3rd February 2015 | Posted in Content creation
As a content manager for web sites and blogs I get to both make decisions about what gets published and write some of that content myself. I’ve been in this writing business for a fair while now as a journalist and a copywriter. That means I have pretty strong views on how we should […]
Why positive words aren’t always good words
19th September 2013 | Posted in Content creation
We’ve been having a bit of a “discussion” on our Twitter feed for WhenTheyGetOlder, our web site for people supporting ageing parents. We were talking about an article around helping parents to feel they aren’t a burden, when there is a great temptation sometimes for them to feel like they are. Our Twitter correspondent took […]
About those words passionate and inspirational
21st June 2013 | Posted in Content creation
Vastly overused aren’t they? Passionate. I walked through our shopping precinct the other day and saw an advertisement requiring someone passionate about marketing fashion to work in a lively and demanding environment. In other words, this was a postcard in the window of a clothing shop looking for a part-time assistant. Inspirational. When I flick […]
What do you call your storecupboard content?
25th February 2013 | Posted in Content creation
There’s no escaping content creation if you’re a formerly-known-as-copywriter. In the last few weeks I’ve become content director for www.whentheygetolder.co.uk, providing helpful tips and support for children of ageing parents and I’ve been involved in a pitch for a content programme for a technology company. In both cases, we’re aiming to deliver content on the […]
Creating high-quality content
16th August 2012 | Posted in Content creation
SEO will bring traffic to your site. Images will attract attention. Yet it’s words that explain what you do, what you can do for your customers, and why people should buy from you. Whether you’re planning to hire a professional copywriter or create content of your own, this guide offers a wealth of advice on […]
What do you need from your articles?
10th July 2012 | Posted in Content creation
I have just received such a depressing email. It’s from someone I’ve been following for a couple of years, who really knows his stuff when it comes to SEO. In this message, though, he’s promoting the use of an article writing firm that can deliver articles for as little as one dollar 50, and within […]
Celebrated literature and copywriting
5th July 2012 | Posted in Content creation
If you’re an avid – or even an occasional – listener to BBC Radio 4, the UK national speech channel, you’ll have noticed that it recently celebrated a James Joyce anniversary. (Other anniversaries are available – especially on the BBC.) It was the 90th anniversary of Joyce’s famous Ulysses novel, and Radio 4 spent the day broadcasting […]
What a difference a conversation makes
18th January 2012 | Posted in Content creation
Tough assignment yesterday. I needed to put together 350 words for an article for an inhouse magazine. Should have been straightforward. I’d been sent reams of background material after all. But … the slides, press releases, internal emails and even the briefing documents were just chock full of words I thought I knew but clearly had […]
Making the most of a customer interview
28th November 2011 | Posted in Content creation
If you’re putting together an article for a case study, newsletter or a blog, and you’ve got half an hour with your customer, you want to make the best of your time. Research the company – make sure you know what your customer’s business is about and the market they’re in so you can make […]