Freelance copywriting, editing and proofreading services for marketing communications

Whether you need urgent help with an imminent marketing campaign, a wordsmith for a long-term project, or expert eyes to check over copy, I can help. I’m a highly experienced writer and editor, available to work in partnership with marketing departments, agencies and individuals.

Copywriting for marketing in a Covid-19 world

Why words?

Whatever the image we present in our marketing, the words matter. Because it’s the words that tell the story. And carefully crafted words explain, persuade, build trust – and sell.

Helping you achieve your goals

Marketing campaigns and communications are fuelled by key goals, stakeholders and tight deadlines. Working with a skilled and knowledgeable copywriter is a fast path to success.

The difference I make

Proven expertise

Draw on my broad and deep experience in creating effective messaging to support your communications on every step of the customer journey.

Industry knowledge

Call on my business background and experience of working across all the key industries to understand customers and their needs fast.

Trusted partner

Build on my experience from one-off projects through to long-lasting partnerships as a trusted member of the virtual team.

The blog

What is the value of a case study? Case studies, customer success stories and references – all part of the marketing armoury, but are they right for you? And if they are, how do you go about writing them? The marketing value of a case study For a customer there’s something very comforting about finding there’s someone or some organisation with similar needs […] Read more > The content doctor will listen to you now One of the benefits of not quite the right prescription for your lenses is that you can read things that weren’t actually there. It can be amusing. Sometimes it’s useful. This morning I came across someone describing themselves as a text doctor. Only that’s not what they had written – they were a text neighbour. […] Read more > Where’s the value in your writing activity? Whether you’re creating the words for your website, writing blog posts, pulling together newsletters, keeping up with social media, or pushing out marketing communications, there is a question to be asked. Just because I can, do I need to? You can choose to make the time and the resources for all these activities, but what […] Read more > This ‘Do you want to hear from us?’ thing. A bit obvious? A few years ago I applauded one company’s email to ask if I wanted to receive their Mother’s Day marketing. As I was a bit raw from the loss of my own mum, this felt genuinely thoughtful and I reacted positively. Fast forward a few years and they’re all at it. For various reasons I’m […] Read more > About timeliness and shelf life Back in the bad old days, when all marketing communications were printed, we – the marketing team and the copywriter – always talked about shelf life. You really didn’t want to get stuck with hundreds, if not thousands, of printed brochures or case studies that couldn’t be used because information had become outdated. Today the […] Read more > ChatGTP – am I bothered? First, I must confess, I did try to log into ChatGTP to try it out for myself, but it was over capacity, which seems to be an experience of many. I am therefore relying on the opinion of others when I say there is some fear that artificial intelligence is about to wrest copywriting from […] Read more >

Get in touch

For more information please contact me using any of the details below







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