white paper

White papers make sales – official

13th October 2009 | Posted in Content creation

It’s easy to dismiss white papers as just a dull necessity for the techies, but latest research shows that they are more influential in buying decisions for technology purchasers than any other piece of collateral. US marketing communications agency Eccolo Media Inc talked to more than 50 American purchasers and influencers, discovering that any kind […]

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