Cold-calling business to business

11th July 2012 | Posted in Marketing communications

I’ve just walked in the door from by Women in Business Network meeting. The phone rang so I answered and gave my name. After a pause, a hard-to-distinguish voice asked if I was Mrs Lawrence. Sigh. Yes, I said. “And how are you today?” asked the voice. Sigh. It just so happens I’d just been taking part […]

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