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Can you believe what you read about health stories?

28th January 2015 | Posted in Mature marketing

  Through my work on When They Get Older I’ve become increasingly aware of the volume of stories around health that appear in most of the British newspapers and on that venerable institution, the BBC web site.  And then there’s all the stuff that gets picked up and passed around social media as truth and […]

How do you spread your news?

5th January 2010 | Posted in Uncategorized

Once upon a time a press release was printed, stapled together, and mailed out to all and sundry in the hope it could be included in a magazine’s news pages. As an editor, I would receive tens if not hundreds of these releases a day. As we were a small publication, we didn’t have the […]

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