Marketing Campaigns

Making every word of your email promotions and newsletters really work

16th May 2016 | Posted in Marketing communications

You want to send out an email campaign or a newsletter to attract prospective or current customers. You know you’ve got a reason for doing it (don’t you?) but what else can you do of value that doesn’t completely confuse the reader? Let’s look at the various components you can include in your email message. […]

Is brand awareness always good for sales?

18th January 2010 | Posted in Uncategorized

In the UK we currently have two ad campaigns for insurance price comparison web sites that really stick in your mind. One has been winning plaudits for originality and humour, while the other has won the title of most irritating ad of last year. Both have achieved high brand awareness, so does it matter whether the campaigns […]