email content

Do you really know what your email audience wants to read?

19th February 2010 | Posted in Marketing communications

Interestingly, it seems that what marketers think is valuable as email marketing content isn’t necessarily what technology buyers want to see. According to report from MarketingSherpa (content available only for a couple of weeks), there’s quite a bit of difference in perception of what achieves clickthrough. Here are a few email marketing suggestions based on their findings: […]