What shall we call the elderly, if not elderly?

15th March 2013 | Posted in Mature marketing

So now there’s elderly, and then there’s elderly. Or, to quote AgeUK, the old and the oldest old. The UK charity has just written a report about changes in our society. Today we have so many people living so long that we are coining new phrases to describe the 85+ group. And the oldest old […]

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