customer engagement

What’s the point of your newsletter?

15th February 2011 | Posted in Marketing communications

I’ve been working on newsletters for several companies recently, and I’ve noticed a distinct change of approach from the marketing team. Old-style newsletters were generally a hard sell. “You’ve bought this product from us. Now you need add-ons and upgrades to get something even better.” Others were full of company news. It was about the […]

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