branding

Storytelling helps marketing but must it be truthful?

20th July 2016 | Posted in Branding

We’re currently seeing Tesco being berated by the National Union of Farmers for using the names of imaginary farms on some of their products. Why? Because a consumer survey found that many people thought the name suggested that the produce was sourced in the UK, but actually Tesco buys in from other countries too. It […]

Imaginary farm names are part of the storytelling for supermarkets
Okay We use cookies to give you the best online experience. By using our website you agree to our use of cookies in accordance with our cookie policy.