case study writing

Making the most of a customer interview

28th November 2011 | Posted in Content creation

If you’re putting together an article for a case study, newsletter or a blog, and you’ve got half an hour with your customer, you want to make the best of your time. Research the company – make sure you know what your customer’s business is about and the market they’re in so you can make […]

How long’s a good case study?

3rd November 2009 | Posted in Content creation

We’ve written probably hundreds of case studies, and by far the favourite style is the 2-sided A4 sheet, destined to be a handout or a download. We generally settle on a pretty standard format too: introduce the customer, explain their business/technical issues, describe the solution, and then focus on the benefits, now and into the […]