business success story writing

How long’s a good case study?

3rd November 2009 | Posted in Content creation

We’ve written probably hundreds of case studies, and by far the favourite style is the 2-sided A4 sheet, destined to be a handout or a download. We generally settle on a pretty standard format too: introduce the customer, explain their business/technical issues, describe the solution, and then focus on the benefits, now and into the […]