Editing

Yes, grammar does matter!

18th November 2009 | Posted in Editing

I have just read a blog on 28 tips for successful sales copy. (That’s a lot – people usually just stick with ten or even five Top Tips.) I totally agreed on 27 of the points, about understanding the product, targeting the message to the audience, and selling the benefits rather than the features. There […]

Is grammar a matter of class?

18th July 2009 | Posted in Editing

A contributor to the letters page of a UK national paper at the weekend wrote that he had offered his services as a proofreader to his local Member of Parliament after browsing the MP’s web site. The MP replied by suggesting that concern about grammar over content smacked of a continuation of class war. Now […]