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Talking to the "silver" generation

With a rapidly ageing population organisations are fast realising the importance of offering high-quaity, useful content to clients - whether they be service users, product buyers or information seekers.

Having been the editorial director and lead writer for the web site When They Get Older for over three years, I understand what it takes to make content valuable to the silver generation and their familites. I've written many articles for this blog and others in the eldercare market, talking about how we can approach the changing needs of people as they age.

It's about helping people achieve the best possible quality of life, wherever they choose to live. It's about making the best decisions about health, wealth and addressing life's challenges. And it's about going beyond the standard blurb to give expert, practical advice and ideas that will encourage audiences to trust the provider and return for more. 

As a journalist, copywriter and editorial director, I can help you achieve your goals in the eldercare market. Whether you'd like advice on planning your content or creating your marketing communications, or an expert writer to complement your content team, please get in touch for an inital chat by emailing me at

Like to see a few examples of my work?

For journalism, read my articles on how far retailers have come in addressing the needs of those with dementia, thoughts about how the increase in silver divorces might affect adult children, and ideas about questions to ask your parents before it's too late.

Real-life stories can be found in an interview with a reluctant carer and the effect that hoarding has on an ageing relative.

Advice articles and guides include the Making Life Better guides on Coping with Hearing Loss and Avoiding Loneliness (signup involved), gardening tips, and making life easier with dementia.

Expert contributions and comments to websites and blogs such as Mobility News on the AgeUK site, Designed2Enable, The Age Action Alliance, Really Useful Stuff and Fruitful.

Copywriting for websites and marketing communications for Joseph Pip food service and healthcare organisations such as Stallergenes Greer, Laservision, and Sunovion. 

You can find some of my thoughts by visiting the Prime Time People blog.