Maximising your investment in PR/analysis
Raise your marketing profile internallyYour marketing/PR and analyst relations departments work hard to raise your company’s profile in the media and within the analyst community. Are you making the most of their achievements?
Media Watch and Market Watch are easy-to-read digests of what's been said about you, your competitors and your industry. Good and bad. Wee produce them in an electronic form so that they can be distributed around your organisation or published on your intranet for everyone to read and digest fast and easily.
Every company has different priorities and different ways of working. We tailor Media Watch and Market Watch to fit your exact needs.
What is Media Watch?
Media Watch combines summaries of the media cuttings you receive, in line with licensing agreements, with coverage that we find on the web for a fast, regular, succint communication to all staff.
What is Market Watch?
Market Watch summarises your analyst coverage, and that of your competitors and around the industry in general - in line with agreements that you have with analyst firms.
Benefits
- Great reviews and positive comments can be highlighted in discussions with customers
- Every staff member can be ready to discuss industry issues that exercise the media or analysts and affect customers
- Sales and customer services staff can be prepared to answer criticisms, as well as plaudits
- Key executives being promoted as industry spokespeople can keep up to date with events and discussions quickly and efficiently
- The PR and analyst relations department can demonstrate the successes they have achieved, while prompting focusing on areas that need addressing.
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Blog Express your brand platform with the right words
Do you have a set of words that you meaningfully associate with your brand?
read more…
Blog Express your brand platform with the right words
Do you have a set of words that you meaningfully associate with your brand?
read more…
