http://www.wrightwell.co.uk/blog_rss.rss don't panic design feed generator en http://www.wrightwell.co.uk/blog/27193/2010-06-23--09-44/express-your-brand-platform-with-the-right-words Do you have a set of words that you meaningfully associate with your brand? 2010-06-23T09:44:54+01:00 http://www.wrightwell.co.uk/blog/25592/2010-06-09--11-46/who-you-talkin-to- Are you risking offence by using marketing language in your sales copy? 2010-06-09T11:46:32+01:00 http://www.wrightwell.co.uk/blog/22047/2010-05-04--09-42/over-friendly-copy-can-be-a-real-turn-off-for-your-audience Keep your messages simple, but don't talk down to your readership 2010-05-04T09:42:16+01:00 http://www.wrightwell.co.uk/blog/22046/2010-05-04--09-41/over-friendly-copy-can-be-a-real-turn-off-for-your-audience Keep your messages simple, but don't talk down to your readership 2010-05-04T09:41:48+01:00 http://www.wrightwell.co.uk/blog/20406/2010-04-19--15-10/where-are-we-going- What is about to change the way that the UK works? 2010-04-19T15:10:37+01:00 http://www.wrightwell.co.uk/blog/19954/2010-04-12--11-21/in-praise-of-teenage-children Young people who have grown up with the net are a brilliant source of knowledge 2010-04-12T11:21:55+01:00 http://www.wrightwell.co.uk/blog/18954/2010-03-31--10-40/why-comet-has-just-lost-my-respect A lesson in not offending your customer base with dodgy mailings 2010-03-31T10:40:09+01:00 http://www.wrightwell.co.uk/blog/15376/2010-03-17--12-02/blinded-by-direct-mail-jargon- Dip into the language of the direct marketers 2010-03-17T12:02:21+00:00 http://www.wrightwell.co.uk/blog/15290/2010-03-15--10-36/top-marketing-trends-in-2010 Marketing ROI, social media and mobile apps are focusing the attention of marketers this year 2010-03-15T10:36:38+00:00 http://www.wrightwell.co.uk/blog/13653/2010-02-19--15-13/do-you-really-know-what-your-email-audience-wants-to-read- Seems there’s a bit of divide between what marketers think they should send in email marketing and what technology buyers want to receive 2010-02-19T15:13:27+00:00 http://www.wrightwell.co.uk/blog/12860/2010-02-10--15-32/do-you-have-time-for-blog-writing- To be successful, you have to keep at it 2010-02-10T15:32:56+00:00 http://www.wrightwell.co.uk/blog/12442/2010-02-01--14-50/creating-and-distributing-content How one company put together a successful social media and email prospecting campaign 2010-02-01T14:50:44+00:00 http://www.wrightwell.co.uk/blog/11602/2010-01-18--12-52/is-brand-awareness-always-good-for-sales- If your marketing campaign is irritating, that surely can't be good for profit. 2010-01-18T12:52:47+00:00 http://www.wrightwell.co.uk/blog/11054/2010-01-07--15-36/five-content-strategies-for-2010 Survey says ... interact early 2010-01-07T15:36:30+00:00 http://www.wrightwell.co.uk/blog/10938/2010-01-05--09-54/how-do-you-spread-your-news- Making the most of press releases 2010-01-05T09:54:35+00:00 http://www.wrightwell.co.uk/blog/10688/2009-12-29--10-53/will-you-be-increasing-your-email-marketing-in-2010- Shareable emails with great content and offers can increase customer loyalty and revenue 2009-12-29T10:53:14+00:00 http://www.wrightwell.co.uk/blog/10430/2009-12-23--09-42/12-easy-rules-for-seo And good writing does matter. 2009-12-23T09:42:24+00:00 http://www.wrightwell.co.uk/blog/7557/2009-12-09--08-59/are-search-engines-spoiling-the-fun- Why you make need to cut the chuckles in your online copy 2009-12-09T08:59:48+00:00 http://www.wrightwell.co.uk/blog/7370/2009-12-03--09-59/does-social-media-marketing-work-really- Well, I'm going to try harder and see. 2009-12-03T09:59:57+00:00 http://www.wrightwell.co.uk/blog/6943/2009-11-26--10-28/direct-mail-still-works Survey finds boardroom pays attention to DMs 2009-11-26T10:28:27+00:00 http://www.wrightwell.co.uk/blog/6525/2009-11-18--10-17/yes-grammar-does-matter- Don't let anyone tell you it's old-fashioned 2009-11-18T10:17:37+00:00 http://www.wrightwell.co.uk/blog/4310/2009-11-03--15-03/how-long-s-a-good-case-study- When you're raising your business credibility by telling a customer's success story, how many words do you need? 2009-11-03T15:03:39+00:00 http://www.wrightwell.co.uk/blog/3313/2009-10-13--13-02/white-papers-make-sales-official Research shows well-written marketing collateral kick starts the sales cycle. 2009-10-13T13:02:05+01:00 http://www.wrightwell.co.uk/blog/2976/2009-10-06--15-31/repurpose-reuse-revive-your-content Make the most of your copywriting investment by re-purposing content for every occasion 2009-10-06T15:31:38+01:00 http://www.wrightwell.co.uk/blog/2065/2009-09-09--09-47/top-ten-marketing-cliches Think you've got a brilliant concept for a campaign? Think again 2009-09-09T09:47:05+01:00 http://www.wrightwell.co.uk/blog/1754/2009-09-02--10-28/creating-web-content-that-supports-direct-mail Is your web site content supporting your brilliant direct mail campaign? 2009-09-02T10:28:56+01:00 http://www.wrightwell.co.uk/blog/1162/2009-08-13--11-40/give-your-e-newsletters-a-reason-for-living Sending out e-newsletters just because it's time to can do more harm than good. 2009-08-13T11:40:04+01:00 http://www.wrightwell.co.uk/blog/846/2009-08-06--13-20/social-marketing-targets-are-changing If you're planning a social marketing campaign aimed at teenagers, you may want to think again. Or maybe re-write it for the more mature user. 2009-08-06T13:20:08+01:00 http://www.wrightwell.co.uk/blog/628/2009-07-30--10-03/five-tips-on-writing-free-articles Getting an article placed in a magazine is a great way to get your business name before a wide audience. Once you’ve got your idea accepted, take a while to make sure that you deliver what the editor wants. That way you’ll get published this time round, and maybe invited back again. 2009-07-30T10:03:03+01:00 http://www.wrightwell.co.uk/blog/110/2009-07-18--00-57/video-to-replace-text-in-email-marketing- Just met a man who was convinced that video email was going to replace text-based email marketing within the next five years. (Yes, he was selling video-based email technology). Then I met another man who puts together videos for web sites, and he believed that both video and text have complementary roles... 2009-07-18T00:57:32+01:00 http://www.wrightwell.co.uk/blog/109/2009-07-18--00-56/do-what-i-say-not-what-i-do Just been asked to give a web site a quick overview to see why it's not attracting many visitors, or turning visits into sales... 2009-07-18T00:56:06+01:00 http://www.wrightwell.co.uk/blog/108/2009-07-18--00-55/corporate-e-books-could-be-the-next-big-thing Once upon a time, getting published was tough. Now everyone can say what they want to say on the Internet. 2009-07-18T00:55:14+01:00 http://www.wrightwell.co.uk/blog/107/2009-07-18--00-54/is-great-web-content-being-wasted-by-a-terrible-buying-experience- This week I thought it was probably time for a little more direct marketing of my own. So I headed for the site of a list seller that I had used before to check whether they had new offerings that were more relevant to my copywriting business. 2009-07-18T00:54:35+01:00 http://www.wrightwell.co.uk/blog/106/2009-07-18--00-53/do-you-really-need-to-twitter- There's growing pressure for businesses to take to Twitter to expand their marketing efforts. Why? Well, there's a suggestion that it's a low-cost way to enhance a brand in a world where budgets are tightening. And that there's potentially a huge audience out there ripe and ready to receive your messages... 2009-07-18T00:53:48+01:00 http://www.wrightwell.co.uk/blog/105/2009-07-18--00-52/will-your-customers-find-you-by-searching- Every industry and every business has its own language. Very often it’s not the same language as that used by its customers. So if your web site and keywords are full of corporate-speak rather than customer-speak, you won’t be getting the hits you deserve. 2009-07-18T00:52:11+01:00 http://www.wrightwell.co.uk/blog/104/2009-07-18--00-51/top-tips-for-newsletter-writing Newsletters are a great way to keep in touch with your customers and your colleagues. They require a bit of thought first though, to ensure you are providing useful and interesting information, and that everyone will benefit as a result. Here are some top tips for newsletter writing. 2009-07-18T00:51:37+01:00 http://www.wrightwell.co.uk/blog/103/2009-07-18--00-49/is-grammar-a-matter-of-class- A contributor to the letters page of a UK national paper at the weekend wrote that he had offered his services as a proofreader to his local Member of Parliament after browsing the MP's web site... 2009-07-18T00:49:54+01:00 http://www.wrightwell.co.uk/blog/102/2009-07-18--00-49/what-happens-if-you-forget-your-audience For effective e-marketing, it is hugely important to pitch your message to the needs and knowledge of your audience. Here's an example of getting it wrong. This invitation was sent to a Yahoo group of "ordinary" individuals who have a high-level interest in statistics to help them with their mutual interest - horse racing. 2009-07-18T00:49:08+01:00 http://www.wrightwell.co.uk/blog/101/2009-07-18--00-47/is-your-writing-really-selling-your-benefits- One of the most useful phrases I ever had directed at me when I was a graduate trainee in sales and marketing was "So what?"  Sounds a bit offensive, but actually it was great training for roles in both marketing (which I wanted to do) and sales (which the company wanted me to do)... 2009-07-18T00:47:26+01:00 http://www.wrightwell.co.uk/blog/100/2009-07-18--00-45/improving-search-engine-rankings-with-seo-copywriting I am coming across a growing number of their clients who are putting their faith almost entirely in search engine optimisation (SEO) to bring in new customers... 2009-07-18T00:45:43+01:00 http://www.wrightwell.co.uk/blog/99/2009-07-18--00-44/will-seo-writing-dent-your-credibility- After refreshing my web site recently I've been taking time out to brush up on search engine optimisation (SEO) skills. These are the techniques you can use to push your web site up to the top of search engine rankings... 2009-07-18T00:44:52+01:00