Blinded by direct mail jargon?

Posted: 17 Mar 10 at 12:02

Marketing is a magnet to jargon. keeping up with your agency's latest marketspeak is time-consuming.

For those who want to communicate with direct marketers in their own language, a mailing house has produced a glossary that may help. Some of them are a bit hard to follow, even with an explanation, but if you want to know about auto previews, bounces, conversion rates, dynamic content, segmentation and click-through rates, it's a good place to start.





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