Corporate e-books could be the next big thing

Posted: 18 Jul 09 at 00:07

Once upon a time, getting published was tough. Now everyone can say what they want to say on the Internet.

Only got time for a few pithy words? Tweet on Twitter. Want to pontificate, inform or rant on a regular basis? A blog like this one is great. And now, you can publish your thoughts at length, in an e-book.

Today there are one million e-book readers at large on the Internet. In just five years, sales are going to grow 30-fold, according to a report from In-Stat. With e-books becoming commonplace, this is too good an opportunity for marketeers to miss, says BizReport, especially with rumours that the likes of Amazon will allow advertising in their books.

Of course, asking busy people to add book authorship to their job descriptions is likely to get nowhere. That's where expert copywriters and business journalists who can build a rappour with content owners, ask the right questions in the shortest time, and get ideas to publication can really help.


Tags: e-books, reading, corporate

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