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Express your brand platform with the right words

Do you have a set of words that you meaningfully associate with your brand?
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Posted on: 23 Jun 10 at 09:06
Tags: brand platform, consumer language, business language
Comments: 0

Who you talkin' to?

Are you risking offence by using marketing language in your sales copy?
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Posted on: 09 Jun 10 at 11:06
Tags: advertising, sales leads, sales copy, copywriting agency
Comments: 0

Over-friendly copy can be a real turn-off for your audience

Keep your messages simple, but don't talk down to your readership
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Posted on: 04 May 10 at 09:05
Tags: copywriting style, leaflet writing, copywriting agency
Comments: 0

Over-friendly copy can be a real turn-off for your audience

Keep your messages simple, but don't talk down to your readership
Click here to read…
Posted on: 04 May 10 at 09:05
Tags: copywriting style, leaflet writing, copywriting agency
Comments: 0

Where are we going?

What is about to change the way that the UK works?
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Posted on: 19 Apr 10 at 15:04
Tags: Icelandic ash, UK election, Liberal Democrats, British Airways
Comments: 0

Are you maximising your investment in your teenagers?

Young people who have grown up with the net are a brilliant source of knowledge
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Posted on: 12 Apr 10 at 11:04
Tags: social media marketing, meta tags, Twitter, teenagers
Comments: 0

Why Comet has just lost my respect

A lesson in not offending your customer base with dodgy mailings
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Posted on: 31 Mar 10 at 10:03
Tags: online questionnaire, target market, copywriting, Comet
Comments: 0

Blinded by direct mail jargon?

Dip into the language of the direct marketers
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Posted on: 17 Mar 10 at 12:03
Tags: Here's a glossary
Comments: 0

Top marketing trends in 2010

Marketing ROI, social media and mobile apps are focusing the attention of marketers this year
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Posted on: 15 Mar 10 at 10:03
Tags: marketing trends, marketing survey, marketing budget, marketing ROI
Comments: 0

Do you really know what your email audience wants to read?


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Posted on: 19 Feb 10 at 15:02
Tags: email marketing, email content, technology buyers
Comments: 0

Do you have time for blog writing?

To be successful, you have to keep at it
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Posted on: 10 Feb 10 at 15:02
Tags: Blog writer, freelance blogger, professional blogger, blogging
Comments: 0

Creating and distributing content

How one company put together a successful social media and email prospecting campaign
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Posted on: 01 Feb 10 at 14:02
Tags: social media marketing, blog posts, content creation, content distribution, marketingsherpa, BreakingPoint Systems
Comments: 0

Is brand awareness always good for sales?

If your marketing campaign is irritating, that surely can't be good for profit. Click here to read…
Posted on: 18 Jan 10 at 12:01
Tags: marketing campaign, brand awareness, guardian, comparethemarket.com, comparethemeerkat, marketing magazine
Comments: 0

Five content strategies for 2010

Survey says ... interact early
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Posted on: 07 Jan 10 at 15:01
Tags: content strategies, content development, marketing communications, white papers
Comments: 0

How do you spread your news?

Making the most of press releases
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Posted on: 05 Jan 10 at 09:01
Tags: press release writing, news service, newswire, press release content
Comments: 0

Will you be increasing your email marketing in 2010?

Shareable emails with great content and offers can increase customer loyalty and revenue
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Posted on: 29 Dec 09 at 10:12
Tags: email marketing, email sharing, social marketing, content sharing, email newsletter
Comments: 0

12 easy rules for SEO

And good writing does matter.
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Posted on: 23 Dec 09 at 09:12
Tags: SEO, blogging, press release, web content, good writing
Comments: 0

Are search engines spoiling the fun?

Why you make need to cut the chuckles in your online copy
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Posted on: 09 Dec 09 at 08:12
Tags: web copywriting, seo copywriting, headline writing
Comments: 0

Does social media marketing work? Really?

Well, I'm going to try harder and see. Click here to read…
Posted on: 03 Dec 09 at 09:12
Tags: social media marketing, facebook, linkedin, ecademy
Comments: 0

Direct mail still works

Survey finds boardroom pays attention to DMs
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Posted on: 26 Nov 09 at 10:11
Tags: direct mail, response rates, DM, email marketing
Comments: 0

Yes, grammar does matter!

Don't let anyone tell you it's old-fashioned
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Posted on: 18 Nov 09 at 10:11
Tags:
Comments: 0

How long's a good case study?

When you're raising your business credibility by telling a customer's success story, how many words do you need? Click here to read…
Posted on: 03 Nov 09 at 15:11
Tags: case study writing, customer story writing, business success story writing
Comments: 0

White papers make sales – official

Research shows well-written marketing collateral kick starts the sales cycle. Click here to read…
Posted on: 13 Oct 09 at 13:10
Tags: white paper, case study writer, marketing communications, brochure writer, sales sheet writer
Comments: 0

Repurpose, reuse, revive your content

Make the most of your copywriting investment by re-purposing content for every occasion Click here to read…
Posted on: 06 Oct 09 at 15:10
Tags: content management, copywriting, B2B marketing
Comments: 0

Top Ten Marketing Cliches

Think you've got a brilliant concept for a campaign? Think again
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Posted on: 09 Sep 09 at 09:09
Tags: copywriting concepts, marketing campaign, marketing copywriting
Comments: 0

Creating web content that supports direct mail

Is your web site content supporting your brilliant direct mail campaign? Click here to read…
Posted on: 02 Sep 09 at 10:09
Tags: copywriting, direct mail, web content, marketing promotion
Comments: 0

Give your e-newsletters a reason for living

Sending out e-newsletters just because it's time to can do more harm than good.
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Posted on: 13 Aug 09 at 11:08
Tags: e-newsletter, copywriter, marketing
Comments: 0

Social marketing targets are changing

If you're planning a social marketing campaign aimed at teenagers, you may want to think again. Or maybe re-write it for the more mature user. Click here to read…
Posted on: 06 Aug 09 at 13:08
Tags: social networking marketing, Twitter, Facebook
Comments: 0

Five tips on writing free articles

Getting an article placed in a magazine is a great way to get your business name before a wide audience. Once you’ve got your idea accepted, take a while to make sure that you deliver what the editor wants. That way you’ll get published this time round, and maybe invited back again.

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Posted on: 30 Jul 09 at 10:07
Tags: Free articles, advertorial
Comments: 0

Video to replace text in email marketing?

Just met a man who was convinced that video email was going to replace text-based email marketing within the next five years. (Yes, he was selling video-based email technology). Then I met another man who puts together videos for web sites, and he believed that both video and text have complementary roles...
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Posted on: 18 Jul 09 at 00:07
Tags: video, email marketing, web
Comments: 0

Do what I say, not what I do

Just been asked to give a web site a quick overview to see why it's not attracting many visitors, or turning visits into sales...
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Posted on: 18 Jul 09 at 00:07
Tags:
Comments: 0

Corporate e-books could be the next big thing

Once upon a time, getting published was tough. Now everyone can say what they want to say on the Internet.
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Posted on: 18 Jul 09 at 00:07
Tags: e-books, reading, corporate
Comments: 0

Is great web content being wasted by a terrible buying experience?

This week I thought it was probably time for a little more direct marketing of my own. So I headed for the site of a list seller that I had used before to check whether they had new offerings that were more relevant to my copywriting business.
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Posted on: 18 Jul 09 at 00:07
Tags: web content, copywriting, buying
Comments: 0

Do you really need to Twitter?

There's growing pressure for businesses to take to Twitter to expand their marketing efforts. Why? Well, there's a suggestion that it's a low-cost way to enhance a brand in a world where budgets are tightening. And that there's potentially a huge audience out there ripe and ready to receive your messages...
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Posted on: 18 Jul 09 at 00:07
Tags: twitter, seo, the web
Comments: 0

Will your customers find you by searching?

Every industry and every business has its own language. Very often it’s not the same language as that used by its customers. So if your web site and keywords are full of corporate-speak rather than customer-speak, you won’t be getting the hits you deserve.
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Posted on: 18 Jul 09 at 00:07
Tags: SEO, search engine optimisation, copywriting
Comments: 0

Top tips for newsletter writing

Newsletters are a great way to keep in touch with your customers and your colleagues. They require a bit of thought first though, to ensure you are providing useful and interesting information, and that everyone will benefit as a result. Here are some top tips for newsletter writing. Click here to read…
Posted on: 18 Jul 09 at 00:07
Tags: newsletter, writing
Comments: 0

Is grammar a matter of class?

A contributor to the letters page of a UK national paper at the weekend wrote that he had offered his services as a proofreader to his local Member of Parliament after browsing the MP's web site...
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Posted on: 18 Jul 09 at 00:07
Tags: grammar, copywriting
Comments: 0

What happens if you forget your audience

For effective e-marketing, it is hugely important to pitch your message to the needs and knowledge of your audience. Here's an example of getting it wrong. This invitation was sent to a Yahoo group of "ordinary" individuals who have a high-level interest in statistics to help them with their mutual interest - horse racing.
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Posted on: 18 Jul 09 at 00:07
Tags:
Comments: 0

Is your writing really selling your benefits?

One of the most useful phrases I ever had directed at me when I was a graduate trainee in sales and marketing was "So what?"  Sounds a bit offensive, but actually it was great training for roles in both marketing (which I wanted to do) and sales (which the company wanted me to do)...
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Posted on: 18 Jul 09 at 00:07
Tags: copywriting, customers, benefits
Comments: 0

Improving search engine rankings with SEO copywriting

I am coming across a growing number of their clients who are putting their faith almost entirely in search engine optimisation (SEO) to bring in new customers...
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Posted on: 18 Jul 09 at 00:07
Tags: SEO, search engine optimisation, copywriting
Comments: 0

Will SEO writing dent your credibility?

After refreshing my web site recently I've been taking time out to brush up on search engine optimisation (SEO) skills. These are the techniques you can use to push your web site up to the top of search engine rankings...
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Posted on: 18 Jul 09 at 00:07
Tags: search engine optimisation, seo, copywriting
Comments: 0

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Blog Express your brand platform with the right words

Do you have a set of words that you meaningfully associate with your brand?


read more…